4 . using the method of semantic differential ( viz ( 4 )創(chuàng)造獨(dú)特的校園精神核心。
Using one of the classic research patterns of psychology in chromatics - - semantic differential method to study the relationship between the color and the affection , the paper researches colors of university websites in china , and the subject is undergraduate 本研究采用色彩學(xué)中色彩與人的情感之間關(guān)系的心理學(xué)研究范式? ? sd ( semanticdifferentialmethod )法,以大學(xué)生為被試,對(duì)我國大學(xué)網(wǎng)站的色彩進(jìn)行了評(píng)價(jià)性的研究。
百科解釋
Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept.